Business Inbox — Calls and WhatsApp in One Place
What the platform does
ITD Communications builds and operates business phone systems in Israel. On top of the phone system we run a multi-channel inbox: calls and WhatsApp messages arrive in one place, get sorted, and reach the right person.
The problem it solves is ordinary and expensive. A small business misses calls — the owner is on a ladder, the clerk is with a customer, it is after hours. The caller does not leave a voicemail. He calls the next company on the list, and nobody at the business ever learns he existed.
How it works
1. The call reaches the router. The business keeps its existing number. Calls that go unanswered are forwarded to our system — from a desk phone, a mobile, or a phone system from any provider.
2. The system finds out what the caller needs. Routing by time of day and by branch. The caller says what he wants, or leaves a message.
3. The message is transcribed. A voicemail becomes readable text, so it can be read in a meeting, forwarded to a colleague, or searched later.
4. It arrives on WhatsApp. Who called, what they need, how urgent — as a message to the business owner or to a team group, sent from the customer's own business number rather than a generic one. An automatic reply can go back to the caller so they know they were not ignored.
5. It is filtered. General questions and urgent requests are not the same thing. Callers asking where the branches are do not need to interrupt the owner's day; a customer with an immediate order does.
What a customer connects
A business connects its own WhatsApp Business account through Meta's official Embedded Signup flow. It keeps full ownership of that account, its phone numbers and its message templates at all times, and can revoke our access from WhatsApp Manager or Meta Business Settings whenever it chooses.
We act as the processor of the messages that pass through — the business is their controller. We use them to deliver the service and for nothing else. Details: Privacy Policy · Data Deletion
What is included
| Call routing | By time of day, by branch, by department |
| Follow-me on no answer | From a desk phone or a mobile |
| Voicemail with transcription | Voice message becomes readable text |
| WhatsApp delivery | To one person or to a team group |
| Automatic reply to the caller | From the business's own number |
| Filtering by need and urgency | Routine enquiries separated from urgent ones |
| CRM integration | Direct webhook; Make and N8N for anything with an API |
| Call recording | Incoming and outgoing, searchable |
| Call centre and IVR | Included, not a separate product |
Who it is for
Businesses of roughly five to thirty people that cannot answer every call. A clinic with two branches. A trade professional whose hands are busy. A non-profit whose office is not always staffed. One customer runs over 200 extensions across eight sites on a single system.
In development
Automatic lead handling is being built and is not part of the service today. We do not describe it as available, and this page will say so when it is.
The company
I.T.D. Communication Service Marathon Ltd. (איי. טי. די. תקשורת שרות מרתון בע"מ) has provided business telephony in Israel since 1989. Some customers have been with us for over thirty years. Development is done in-house, which is why the system can be adapted to how a specific business actually works.
| Company number | 511370363 |
| Registered address | Ha-Zayit 54, Oranit 4470604, Israel |
| Contact | Uzi Almagor |
| Telephone | +972-3-918-5000 |
| [email protected] | |
| Hebrew site | https://itd-com.com/ |